Online Food Delivery, London, UK (<1M turnover)
The Issue:
Private Equity Investor looking to plug the gap between convenience meals and recipe boxes
TasteBed Activity:
- Start-up services: 4-5 days per week over 10 months
- Concept development
- Food development, production, technical information & food marketing content
- Business strategy
- Operational pilots
- Offline marketing pilots
- Accounting set up, inc cashflow mgt
Value Add:
- Multiple ‘product market fit’ iteration
- Multiple operational models trialed
- C 100 menu developed and de-bugged