Premium Coffee Shop Chain, Regional, UK (40 units)

The Issue:

Successful artisan coffee brand looking to extend premium coffee credentials to food range, to grow food sales, profits and customer repurchase rate.

TasteBed Activity:

Part-Time Head of Food package: 2 days per week over 2.5 years, from contractor to employee

  • Customer/ store team research

  • Category analysis

  • Financial modelling

  • Product (re)development

  • Supply chain review

  • Pricing review

  • Product launch implementation

  • Store team support/ training

Value Add:

  • >10% gross margin growth in all categories

  • Greater focus on food range in social media

  • Highly positive store team feedback

“Jasper’s skill base encompasses creative food development, supply chain and logistics, a strong commercial focus and good communication which allows him to operate equally effectively at Board level and at the rock face. He has been instrumental in developing the food offer, repositioning the range and driving the Commercials.

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