Salad Bar Chain, London, UK (now 13 stores, going nationwide)

The Issue:

HOW TO FUND, LAUNCH AND BUILD A BUSINESS THAT offered BUSY LONDON PROFESSIONALS A TASTY, FILLING HEALTHY ALTERNATIVE TO SANDWICHES FOR lunch. 

Activity:

  • Concept development
  • Business strategy & planning
  • Fund-raising (High Net Worth Individuals)
  • Financial analysis, forecasting & cash management
  • Operations management, reporting & performance management
  • HR strategy, recruitment, induction & performance management
  • Property search, negotiation & landlord relations
  •  

Value Add:

  • £4M turnover business established in 3 years
  • At least 60 jobs created in 3 years
  • Solid business model, team and operating model as foundation for subsequent rollout to 13 stores within 8 years
  • Vision – one of the earliest healthy eating pioneers
  • Conviction – convinced key stakeholders to take risks: investors, team, landlords
  • Inclusion – all store managers received share options, all team members received personal appraisals throughout the year
At my time at Chop’d I worked closely with Jasper from day one. He has always been a highly driven, passionate, relentless and creative person who gave a great deal of belief and support to all members of the team at any level. I had the opportunity to observe him at different levels and aspects of his job and always admired him for his perseverance and strength in going forward with his ideas. He always looked like nothing was impossible. Jasper is for me somebody who never stops, he always seems to be driven forward