Boutique Ice Cream Parlour Chain, UK/ International; <2M turnover)

The Issue:

HOW TO TRANSFORM A TRADITIONAL UK SMALL BUSINESS INTO A MAINLY FRANCHISE BUSINESS IN HIGH GROWTH INTERNATIONAL MARKETS

Activity:

Financial analysis, forecasting & cash management, funding presentations, covenant delivery
Business strategy & planning
Business development, sales & marketing
Franchising sales, marketing, negotiation & account management
Operations management, reporting & performance management
HR strategy, recruitment, induction & performance management
Property search, negotiation & landlord relation

Value Add:

Tripled franchise revenues over 3 years
Doubled franchise estate from 5 to 10 stores in 3 years
Diversified franchisee base from 2 to 6 in 3 years
Diversified franchise markets from Middle East core to include SE Asia, Central Asia and Africa
Franchise IP – know-how, manuals, TM and URL registrations – all significantly upgraded to support franchise marketing, store openings and to mitigate IP risk

“Jasper and I worked together developing Morelli’s Gelato through the Middle East and North Africa. Jasper was always extremely supportive and generated excellent ideas for improvements across the board. Despite time zone differences he never hesitated to make himself available and if problem solving was required he seemed to revel in it. He’s a talented, hard working and warm person with a very strategic approach to business.”