TasteBed helps food businesses step-change their growth, sales and profits

Jasper has food and the business of food in his core DNA. He is super fast, comes up with 10 new ideas a day, and always demonstrates great empathy with customers and colleagues.

What is a food business development consultant?

Put simply, I help food businesses step-change their revenues, or transform their food business in some other way. I started working with food in my teens, first-jobbed as a management consultant then fused skills to become a food business entrepreneur and consultant.

I co-founded London salad bar chain Chop'd in 2004. Chop'd now has 13 stores and is expanding within and beyond the capital.  I've also worked in and on other people's food businesses - more than 10 over 20 years, in the UK and abroad. 

I love food - putting good real food into busy real lives. I love business - development, strategy, planning and execution. I love helping people find solutions and create value. And I love a challenge - if it was easy, you would not need any help with it.

TasteBed specialities include operational fixes and business reboots, crowdfunding and private funding, start-ups, early growth, corporate venturing, franchising, export, e-commerce, sales support and market insight.

It's always interesting to hear about other people's passions and ventures. Please do get in touch.


including crowdfunding, high net worth, early stage VC and asset finance



increasing your sales by fixing the operational (and related) issues limiting your current trading capacity



helping bigger companies think and act like smaller start-ups



understanding opportunities from market innovation and trends


from the kitchen table to the first sale; going from zero to one.



it's working but how can you go faster (without breaking it)?



accelerating the online sales of your offline food business



configure the right sales strategy and resource to grow your sales faster


helping you sell to the 99% of the world's population that don't live in the UK



leverage the value of your own IP with the capital and local knowledge of franchise partners



fixing the bits that aren't working, by reconfiguring and committing to the ones that are